In-Home Entertainment
This platform is a first-to-market for movie studios interested in finding consumers with a higher propensity to watch movies on-demand. The platform utilizes one2one’s proprietary data and technology infrastructure to bring a new level of targeting and analytic capabilities that will optimize investment and maximize revenue for on-demand movie releases.
The solution focuses on advancing proprietary capabilities, including household-specific propensity testing and purchase behavior based on more than 20 different variables.