Back to All Events

Keynote: ARF Audience Measurement

Can Cooperative Models Work?

Audience measurement increasingly relies upon the cooperation of the measured to insert beacons that enable passive measurement. If major platforms (e.g. walled gardens) insist on their own bespoke beacons, how do we assure comparability? How do we cope with holdouts that won’t cooperate at all?

Earlier Event: April 24
NAB Show: Advanced Advertising Pavilion
Later Event: June 13
Keynote: The Programmatic Summit