If you are someone that sells or purchases advertising and/or relies on storytelling for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing the highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.
You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.