The Programmatic Summit is a two-day conference that will offer attendees the opportunity to learn and share best practices around the fledgling, tortuous and often-confusing road towards television’s programmatic future. The Summit will highlight models, case studies, strategies, and solutions for programmatic TV success, across key functions of the TV/video value chain including: ad planning/buying, ad sales/inventory management, data/audience measurement, creative playout, and the technologies that promise to improve all of them.
Can Cooperative Models Work?
Audience measurement increasingly relies upon the cooperation of the measured to insert beacons that enable passive measurement. If major platforms (e.g. walled gardens) insist on their own bespoke beacons, how do we assure comparability? How do we cope with holdouts that won’t cooperate at all?
The Advanced Advertising Pavilion brings together leaders sitting at the intersection of content, marketing and technology as they address the new opportunities being created by a constantly changing landscape. Featuring publishers, broadcasters and multiplatform content creators as they look to reach and monetize audiences, technologists who are looking to integrate solutions that deliver value and marketers who want to create a higher ROI.
If you are someone that sells or purchases advertising and/or relies on storytelling for a living, it is time to stop talking hype about the death of TV and radio. In an on demand economy where TV and Video are experiencing the highest ratings ever, the industry is moving into a world of Omni-channel excellence where multi-channel advertising excellence is table stakes. TV is now video and radio is audio. Virtual cable systems, virtual and mixed reality, on demand video and streaming are our future in a world where consumers have come to expect on demand experiences.
You owe it to yourself to become a student of the changing landscape and join leaders from the media, advertising and entertainment communities at the NAB Show Ad Innovation Lab Powered By GABBCON to further explore why TV ratings for some networks are the highest ever and why Radio is thriving in this on demand economy that is forever changing the face of video and audio consumption and advertising.