one2one Media is a highly specialized, independent entity that offers both agencies and advertisers a turnkey solutions for Addressable Video and In-Home Entertainment.
As the only full-scale national addressable platform, one2one Media aggregates all available addressable supply to provide clients with a full suite of best-in-class offerings. This includes a unified solution to seamlessly target, execute and close-loop measure addressable campaigns at national scale, all while handling the various complex elements of the addressable video ecosystem.
one2one Media’s extensive experience, coupled with its proprietary technology, fuels its data-driven approach to executing across television and video screens – ensuring the agencies, advertisers and MVPDs overall investment is working harder (and smarter) toward driving actual business results.
This platform is a first-to-market for movie studios interested in finding consumers with a higher propensity to watch movies on-demand. The platform utilizes one2one’s proprietary data and technology infrastructure to bring a new level of targeting and analytic capabilities that will optimize investment and maximize revenue for on-demand movie releases.
The solution focuses on advancing proprietary capabilities, including household-specific propensity testing and purchase behavior based on more than 20 different variables.
The addition of one2one Media to the Cross MediaWorks family strengthens the company’s promise of advancing the converging video marketplace.